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Gen Z Can't Stop Romanticizing 2016. Here's What That's Really About.
A TikTok nostalgia wave is turning 2016 into a golden age. For a generation that grew up during pandemic and crisis, the appeal makes painful sense.
Morgan Wells·
Gen Z
3 articles
Culture Today
Gen Z Is Abandoning Google for TikTok. Here's Why That Matters
Nearly one in three consumers now skip Google entirely, starting searches on TikTok or Instagram instead. For Gen Z, it's over half. What this shift means for how we find information.
Morgan Wells·
Culture Today
The Unexpected Return of Mall Culture
Gen Z is rediscovering shopping malls, not for shopping but for socializing. The 'dead mall' narrative is being rewritten as developers adapt to what young people actually want.
Morgan Wells·